Clonable - Easily copy, translate and maintain websites in 5 minutes
At Clonable, we believe in smart and cost-effective marketing solutions. As a partner of Hockeygear.eu, one of Europe's largest field hockey web stores, online marketing agency Wecommerce had been looking for ways to capture market share without the mega-budgets of our competitors in the field hockey industry since 2011. We needed to think strategically and apply smart tricks to buy in at a lower cost and make a profit.
2017 年，随着价格战越来越频繁，我们面临着确保 Hockeygear 在市场上生存的挑战。一味追求低价将对利润造成灾难性影响。因此，我们寻求其他解决方案，包括在没有过多广告预算的情况下进入国际市场。我们把重点放在提高谷歌排名上。不过，由于曲棍球并不是一项随处可见的大型体育运动，我们必须以一种非常经济有效的方式来解决这个问题。毕竟，一家法国网店在几年内的销售额可能会达到数万欧元，而用于网站开发和维护的时间和资源都是有限的。
However, it soon became apparent that setting up, maintaining and hosting separate web shops for each new market was too expensive, especially for smaller markets such as Flanders. The costs quickly ran to ten thousand euros per year, which is a significant investment, especially in a time of low-margin price wars. In 2019, we worked with our talented part-time programmer Bas van den Boom to find a solution to this problem. We combined his programming knowledge with our expertise in online marketing, and thus the idea for Clonable was born.
During a brainstorm in 2021, the idea arose to add translation capabilities to Clonable. Our customers had often asked if it was possible to translate the content of their web shops so they could increase their reach. This sounded too good to be true, but we added this feature in record time. The translation feature received a lot of attention and resulted in a remarkable growth of Clonable. At the Webwinkel Vakdagen in Utrecht we introduced Clonable with the translation function, and after two successful exhibition days we noticed a huge interest and demand from the public. Moreover, we developed a function that allowed us to prepare a demo site with translation for any website within 5 minutes.
At Clonable, we strive to put the power of smart marketing and efficient website management at your fingertips. Our tool makes it easy to copy, translate and maintain websites, saving business owners valuable time and money. Whether you want to expand your market to foreign countries or simply revamp your website quickly, Clonable provides the solution you need. We are passionate about helping businesses achieve their goals, and we continue to innovate to meet our customers' needs.