Spark Narrowcasting expands into German and English markets
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Background
Spark Narrowcasting is growing fast in the Netherlands, but like many companies, there came a time when the national market began to become saturated. To grow further, internationalization was the logical next step. They wanted to make their website available in multiple languages, but ran into a major problem: their team simply didn't have enough time to manually update a multilingual website.
The challenge: expansion without additional work
A multilingual website was essential for Spark Narrowcasting's international growth, but translating and maintaining it proved a huge challenge:
- Small teams cannot spend hours on manual translations - Every change on the website would have to be translated again, which took a lot of time and effort.
- Continuity and speed were crucial - New content and updates had to be available quickly in all languages.
- Automatic translations had to be flexibly customizable - Some terms and links could not be translated just like that.
The solution: Clonable
Clonable allowed Spark Narrowcasting to efficiently expand internationally. They effortlessly launched a German and an English version of their website. The beauty? Every new page or change to the original site was immediately and automatically processed in the translated versions. And if something still needed to be adjusted manually, it could easily be done via the Clonable interface.
A representative from Spark Narrowcasting shared their experience:
We were able to launch a German and an English version of our website with minimal effort. New pages or changes are immediately reflected in the translated versions, and we can easily fine-tune automatically generated translations.
Esger Jellema
The result: international growth without headaches
Thanks to Clonable, Spark Narrowcasting was able to increase their international presence without any additional burden on their small team. The barrier to doing business internationally was greatly reduced. With little effort, they could now offer their services to a wider audience.
Clonable is really a godsend. The Clonable support team helps us quickly with more complex adjustments. This allows us to scale up internationally without hassle.
By deploying Clonable, Spark Narrowcasting now has a scalable solution for their international growth. They no longer have to worry about the complexity of a multilingual website and can focus on their core business.
I can recommend Clonable to any company looking to expand internationally without the hassle!